Social Media Marketing
Our panel will discuss how to develop a “smart” social media strategy that is aligned with your company’s integrated marketing approach. Hear from digital media experts who will cover the latest tactics for social storytelling, ad creation & placement, re-purposing content, tagging influencers, use of geotags and other tips for social media success.
- According to Social Media Examiner, 97% of marketers are currently participating in social media, but 85% aren’t sure which social media tools are the best to use.
- It takes skill to break through noise, understand consumer behavior on social media channels, and master the evolving landscape, all while monitoring performance metrics.
Speakers
Megan James
President MJ2 Marketing
Megan is a seasoned professional with a 15 year background in IT consulting sales. This provides her with a steadfast customer service mentality which permeates through the entire organization. She founded MJ2 in 2007 after seeing the potential in social media strategies. She strongly believes in work/life balance, which has made MJ2 one of the most envied digital shops in town.
MJ2 Marketing is a boutique marketing firm offering a suite of marketing services including digital, print and social. Developing sharp ideas with executable plans, MJ2 Marketing’s success is found in their ability to mix traditional marketing with new social media tools. Focusing on content creation and digital brand management, MJ2 Marketing will find the best approach for your company and brand. Learn more by visiting www.mj2marketing.com.
Seth Evans
Founder & CEO, Big Fish Local
A visionary leader with big-picture focus and innovative ideas, Seth is the founder and CEO of Big Fish Local. Seth’s contagious enthusiasm and genuine caring provide a strong foundation for Big Fish Local’s culture of integrity and excellence.
Seth currently serves as the Online Campus Pastor at Ginghamsburg Church in Dayton, Ohio, and is working on plans for a new church in his city of Springfield. When he is not busy conquering the world, Seth enjoys gardening, playing board games, and spending time with his wife Ellie and their twin daughters.
Seth holds a B.A. in Psychology & English from Ohio Wesleyan University, and M.Div. from The Methodist Theological School in Ohio.
Jake Kaufman
Director, Strategy, Adept
Jake applies strategic insight and creative vision to help brands engage with their customers and prospects. As Director of Strategy at Adept Marketing, one of the most reputable digital agencies in Ohio, Jake has worked with Fortune 10 brands, fast-growing businesses, and global non-profits. He is the author of the ebook Say Interesting Stuff, and co-author of The Future of B2B Marketing in a Self-Driven World.
His talent mix
- Inspiration
- Public Speaking
- Creative Strategy
- Relationships
- Blogging
Jake’s growth path
Graduating from Freed-Hardeman University with a BA in Bible, Jake began his career as a youth and associate pastor. Following a short stint in West Virginia, he became the Director of Student Ministries at a large church in southeast Ohio. In this role, Jake oversaw growing middle school and high school programs, managed the communication & marketing strategy for the church, spoke at conferences and events throughout the northeast, and led an annual weekend conference drawing students from around the northeast.
During this time, he developed a passion for storytelling and thoughtful marketing. His blog connected him with opportunities to train and teach businesses, college students, and church leaders in creative marketing approaches. His freelance work earned spots for clients on ESPN.com, Inc.com, and the Art of Manliness.
In 2013, Jake joined Adept as the Director of Strategy. His work has delivered impressive results for Fortune 10 brands, Fortune 100 & 500 companies, and global non-profits.
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